Promoting The Emerging Design Capital of The World

Established in 2013 and part of Dubai Creative Clusters Authority, the Dubai Design & Fashion Council aims to raise the Emirate’s profile as a regional and global destination for design, promoting Dubai as a hub for the design industry

The Council has developed a 6-pillar strategy to deliver its objectives through education, mentorship, research, and endorsement

6 Pillars

1

Educate and Develop

The Council has already established the Urban Majlis, a quarterly platform for the design community to discuss important industry developments; the DDFC Talks series of events, which are centred on topical issues and provide expert advice and knowledge to the design community; DDFC Mentors, a one-to-one mentorship programme with regional and international designers; and the framework for the DDFC Awards, working with key industry partners. The Council is also committed to supporting the development of design education in Dubai.

2

Organise and Participate

The Council will oversee Dubai’s design calendar, raise the standard of events and content showcased locally, and take part in industry events such as Design Days Dubai, Arab Luxury World Conference and Vogue Dubai Fashion Experience.

3

Sponsorship and Endorsement

The Council Established a clear criteria for the events it can support.

4

Marketing and Trade Promotion

This includes revitalising Dubai Fashion Week and building international relationships, as well as homegrown initiatives. The new quality mark – ‘Designed in Dubai’ will distinguish the best local designers, promote Dubai’s brand as the emerging global centre for design, and create a global platform for locally-based designers.

5

Study and Research

In 2015, the Council will launch MENA Design Outlook, a review of regional design sectors, market potential and trends, and a Design Education Study.

6

Policy and Strategy

The Council will develop a solid legislative framework, aligning Dubai’s design strategy with the Emirate’s strategic plans and implementing initiatives such as intellectual property awareness. Through this mix of an extensive event programme and strategic collaborations, the Council is already making an important contribution to the region’s creativity and positive energy.

Leadership and experience – An expert board

Chaired by Dr Amina Al Rustamani, Chief Executive Officer of TECOM Group, the Dubai Design & Fashion Council’s board represents a mix of key design stakeholder groups, including government, academic, not-for-profit and private sector experts.

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